/explains it fast
Your launch site tells a first-time visitor what you solve, who it is for and what to do next, in under a minute. It also gives investors, early hires and press a credible place to check you out.
↓Each loop is a different startup: rewrite the headline yourself, a visitor's first minute, a signup, then what investors open
Heard yourself say this?Count how many fit.
Five things owners tell us before a project like this starts. Every one you recognise adds a tally mark.
Tap the lines you have said this year.
One fits. Worth a short call to see if Launch websites is the right fix.
Two fit. A short call will tell you whether to do this now or later.
Three fit. This is probably worth planning soon.
Four fit. You are losing time to this already.
All five. This page was written for you.
Launch websites,explained without jargon.
What is a startup launch website?
One idea at a time. Each sheet lays over the last, so the picture builds up. Tap a number to jump.
It works like the shopfront and signboard of a new store: people decide in seconds whether to walk in.
It is the public site you put up before or around your product launch.
Its job is narrow: state the problem in your customer's words, show the product honestly, and get the visitor to join a waitlist, book a demo or sign up.
It also carries the pages people quietly check, such as team, pricing, privacy policy and contact details.
Because your story will change often in the first year, the site is built so you can rewrite pages yourself.
Six parts,all handed over to you.
Your Launch websites work is made of these six parts. The comb lights each one in turn; tap a cell to read it.
Positioning and page copy
We write the headline, problem statement, feature sections and calls to action with you, based on how your target users describe their pain. You approve every line before design starts.
Designed page set
Home, product or features, pricing, about and team, contact, and legal pages, designed in Figma first. Layouts are made for phones since many of your visitors arrive from LinkedIn or WhatsApp links.
Waitlist, demo or signup flow
A form that stores entries in your own database or CRM, sends a confirmation email and tags the source of each signup. For B2B products we can add a calendar booking step for demos.
Editable CMS
A headless CMS where you can change text, add blog posts, update pricing and publish changelog entries without touching code. We set up roles so a marketer can draft and a founder can approve.
Technical SEO and sharing previews
Clean URLs, titles, meta descriptions, structured data, sitemap and Open Graph images so links look right when shared. We connect Google Search Console and submit the sitemap at launch.
Analytics and consent
Privacy-aware analytics with a small set of named events, such as waitlist joins and demo bookings. A cookie notice and privacy policy page are set up in line with the DPDP Act, for review by your adviser.
- Positioning and page copy
- Designed page set
- Waitlist, demo or signup flow
- Editable CMS
- Technical SEO and sharing previews
- Analytics and consent
Picture a business like yours,in three frames.
A typical situation, not a client story. The line in each frame goes from tangled to straight as the work is done.
A Pune B2B logistics startup preparing for its seed round
Four legs of one relay,about 4 weeks, start to finish.
Each leg is sized by how long it usually takes. Watch the baton go round, or tap a leg to jump there.
Four factors,four corners of your project.
Each corner grows when that factor is on the larger side. The outline is your project's footprint, and the quote follows it.
A compact project. The smallest footprint for your quote.
Mostly compact, with one area that needs more work.
A balanced build. Half the factors on each side.
A larger build. Most areas need extra work and time.
The full footprint. Every factor on the larger side.
The question we hear most:Website builder or a custom-coded site?
The board turns through each option. Tap one to hold it and read the trade-off.
You need a good-looking site within days and your marketing team wants full visual control.
Monthly plan fees rise with seats and traffic, and connecting deeply to your product login or database is harder.
The site will share design, login or data with your product, or you plan programmatic pages later.
It takes a little longer to set up, and layout changes beyond the CMS blocks need a developer.
Four things that trip a project,and the fix we fit instead.
Each fuse is a mistake we see often. Watch it blow and get replaced, or tap a fuse to read the fix.
Describing the technology instead of the customer's problem
Lead with the outcome your user wants in their own words and keep the tech for a lower section.
Hiding pricing until a sales call
Show at least a starting plan or a pricing model so qualified buyers self-select before they book time.
Registering the domain and hosting in a freelancer's account
Create the domain, DNS, hosting and analytics in your company's own accounts and add the developer as a user.
Launching without legal pages
Publish a privacy policy, terms and a grievance contact before you collect any personal data, and have your adviser review them.
Launch websites questions,answered plainly.
Search the answers. If yours is missing, ask us on the call.
Cost & timeHow long does a launch website take?
Most launch sites take 2 to 4 weeks once the message is agreed. The slowest part is usually finalising copy, so we start with words before visuals. A single-page waitlist site can be faster.
Cost & timeWhat affects the cost of a launch site?
The main drivers are the number of distinct page templates, whether we write the copy, and how much custom illustration or animation you want. Share your pitch deck and a list of pages, and the launch site quote follows within 48 hours.
OwnershipWho owns the site, domain and content?
You do. The domain, hosting, CMS and analytics are set up in your company's accounts from the start, and the code sits in your GitHub. The contract assigns all code and design IP to your company.
Getting startedDo I need a privacy policy if I only collect emails?
An email address is personal data under the DPDP Act, so you should state why you collect it and how people can ask for deletion. We set up the pages and consent text, and you should check the final wording with your adviser.
In IndiaCan the site target both Indian and US customers?
Yes. We can show prices in rupees or dollars by region and write separate landing pages for each market. Search engines get clear signals about which page serves which audience.
Getting startedWill the site help with our DPIIT or investor applications?
A clear site that explains your product, team and contact details makes it easier for any reviewer to understand your business. The site itself does not decide recognition or funding, so follow the official process and your adviser's guidance.
After launchCan we edit the site ourselves after launch?
Yes. You can edit text, images, blog posts, pricing and changelog entries in the CMS. We record a short training video and stay available for questions in the first month.
Getting startedWhat happens when we launch the actual product?
We can link the site to your app's signup and login, share the same design system, and add product pages as features ship. If you later need search-led growth, the same setup supports programmatic pages.
Works well alongside,from the same industry kit.
Give your startup a front door that investors and users understand
Share your deck or a rough description and we will suggest a page plan in our first reply.