/on 4G phones
We measure how fast your pages feel for real visitors, mostly on mid-range Android phones, and fix the causes of slowness in your code, server and third-party scripts. Then we put checks in place so speed does not slip back.
↓Three ways a page feels slow on a phone, each shown before and after the fix. Pick a vital to replay it
Heard yourself say this?Count how many fit.
Five things owners tell us before a project like this starts. Every one you recognise adds a tally mark.
Tap the lines you have said this year.
One fits. Worth a short call to see if Performance engineering is the right fix.
Two fit. A short call will tell you whether to do this now or later.
Three fit. This is probably worth planning soon.
Four fit. You are losing time to this already.
All five. This page was written for you.
Performance engineering,explained without jargon.
What are Core Web Vitals?
One idea at a time. Each sheet lays over the last, so the picture builds up. Tap a number to jump.
Think of a restaurant: LCP is how fast the food arrives, INP is how quickly the waiter responds when you call, and CLS is whether the table wobbles.
Core Web Vitals are three measurements Google uses to describe how a page feels to use.
Largest Contentful Paint (LCP) is how quickly the main content appears.
Interaction to Next Paint (INP) is how quickly the page responds when someone taps or types.
Cumulative Layout Shift (CLS) is how much things jump around while loading.
Google judges them from real Chrome users over the past 28 days.
Six parts,all handed over to you.
Your Performance engineering work is made of these six parts. The comb lights each one in turn; tap a cell to read it.
Field data baseline
Current LCP, INP and CLS by page template from Search Console and the Chrome UX Report, so we fix what real users experience.
Root cause analysis
Lab traces from Lighthouse and WebPageTest on a throttled mobile profile, identifying the exact resources and scripts causing delay.
Front-end fixes
Image resizing and modern formats, preloading the main image, reducing unused CSS and JavaScript, and reserving space for ads and embeds.
Server and caching fixes
Faster server response through page caching, a CDN such as Cloudflare, database tuning and up-to-date PHP or Node versions.
Third-party script control
An inventory of chat widgets, trackers and pixels, with each one delayed, consolidated or removed after agreement with you.
Performance budget and monitoring
Agreed limits for page weight and timings, with automated checks that warn us when a release or new tool breaks them.
- Field data baseline
- Root cause analysis
- Front-end fixes
- Server and caching fixes
- Third-party script control
- Performance budget and monitoring
Picture a business like yours,in three frames.
A typical situation, not a client story. The line in each frame goes from tangled to straight as the work is done.
A Chandigarh furniture store with a slow WooCommerce site
Four legs of one relay,about 5 weeks, start to finish.
Each leg is sized by how long it usually takes. Watch the baton go round, or tap a leg to jump there.
Four factors,four corners of your project.
Each corner grows when that factor is on the larger side. The outline is your project's footprint, and the quote follows it.
A compact project. The smallest footprint for your quote.
Mostly compact, with one area that needs more work.
A balanced build. Half the factors on each side.
A larger build. Most areas need extra work and time.
The full footprint. Every factor on the larger side.
The question we hear most:Optimise the current site or rebuild on a faster stack?
The board turns through each option. Tap one to hold it and read the trade-off.
The site works well otherwise and slowness comes from images, plugins, scripts or hosting.
Some theme or page-builder limits may cap how fast pages can get.
A heavy page builder or old framework is the main cause and the site needs a refresh anyway.
It takes longer and costs more, and needs careful SEO handling during the switch.
Four things that trip a project,and the fix we fit instead.
Each fuse is a mistake we see often. Watch it blow and get replaced, or tap a fuse to read the fix.
Chasing a perfect Lighthouse score
Lab scores are a guide, and we judge success by field data from real visitors.
Installing a speed plugin and stopping there
Plugins help with caching, but heavy scripts and images usually need direct fixes.
Testing only on office Wi-Fi and laptops
We test on throttled mobile profiles that match how most Indian visitors browse.
Adding marketing scripts without review
A simple approval step checks each new tool's effect before it goes live.
Performance engineering questions,answered plainly.
Search the answers. If yours is missing, ask us on the call.
Cost & timeHow long until Search Console shows improvement?
Search Console uses a 28-day rolling window of real-user data, so improvements show gradually over about a month after fixes go live. Lab tools show changes immediately, which helps us confirm fixes before field data catches up.
Cost & timeWhat does performance work cost?
It depends on the number of templates, how much the platform restricts changes, and whether server or hosting changes are needed. We quote after the field data review and diagnosis.
Getting startedWill faster pages improve our Google rankings?
Google uses page experience as one of many signals, and relevance usually matters more. Speed does clearly affect visitors, who leave slow pages, so the work is worth it even before any ranking effect.
Getting startedCan a Shopify store pass Core Web Vitals?
Yes, many do. Shopify's hosting is fast, so the usual problems are heavy themes, too many apps and large images, all of which we can address.
Getting startedDo you need to change our hosting?
Only if server response is a real bottleneck. Sometimes caching and a CDN are enough. If a move is needed, we plan it without downtime.
Getting startedWhy is mobile slower than desktop for us?
Phones have slower processors and often slower networks, so heavy JavaScript and large images hurt them most. INP problems in particular tend to show up on mid-range Android devices.
OwnershipWho owns the changes?
All changes are made in your codebase, theme or hosting account, which you own, and every change is listed in a change log.
Getting startedHow do you keep the site fast after the project?
We set performance budgets and automated checks, and on a care plan we review field data monthly. New tools or features are tested for speed impact before release.
Works well alongside,from the same practice.
Make every page quick on any phone
Send us your top three pages and we will tell you what is slowing each of them down.