/that answer questions
We write titles, descriptions, specs and image alt text for whole catalogues, using AI for first drafts and people for every check. Each word comes from facts you supply, so nothing on the page claims more than your product can.
↓Every phrase in the draft is tied to a fact; a claim with no fact is cut. Each loop is a different product
Product content,explained without jargon.
What does product content at scale mean?
One idea at a time. Each sheet lays over the last, so the picture builds up. Tap a number to jump.
It works like a good restaurant kitchen, where the recipes are fixed in advance and the head chef tastes every plate before it leaves the pass.
It is a way to write good copy for hundreds or thousands of products without each page being written from scratch.
We first agree a style guide and a fact sheet format, then AI drafts each product from those facts and your photos.
An editor checks every draft for accuracy, tone and claims before it goes live.
The same facts also produce shorter versions shaped to each marketplace's listing rules.
Picture a business like yours,in three frames.
A typical situation, not a client story. The line in each frame goes from tangled to straight as the work is done.
A Kerala Ayurveda-inspired personal care brand adding a new range
Heard yourself say this?Count how many fit.
Five things owners tell us before a project like this starts. Every one you recognise adds a tally mark.
Tap the lines you have said this year.
One fits. Worth a short call to see if Product content is the right fix.
Two fit. A short call will tell you whether to do this now or later.
Three fit. This is probably worth planning soon.
Four fit. You are losing time to this already.
All five. This page was written for you.
Six parts,all handed over to you.
Your Product content work is made of these six parts. The comb lights each one in turn; tap a cell to read it.
Brand style guide for products
Rules for tone, title format, words to use and avoid, units, size language and how to describe materials, with good and bad examples from your range.
Product fact sheet template
A sheet where your team records the facts for each product, such as material, dimensions, care, ingredients and certifications, which becomes the only source for copy.
Reviewed titles and descriptions
Titles, short and long descriptions, bullet features and care notes for each product, drafted with AI and edited by a person before you approve them.
Marketplace versions
Copy shaped to the title length, bullet count and attribute fields that Amazon, Flipkart, Myntra or Meesho ask for, from the same facts.
Image alt text and search fields
Alt text that describes each photo for screen readers and image search, plus meta titles and descriptions written for each product page.
Claims check list
A list of claims that need proof or care, such as health, organic, eco-friendly or handmade, flagged for you to confirm before anything goes live.
- Brand style guide for products
- Product fact sheet template
- Reviewed titles and descriptions
- Marketplace versions
- Image alt text and search fields
- Claims check list
The question we hear most:How much of the writing should you keep in-house?
The board turns through each option. Tap one to hold it and read the trade-off.
You have a big backlog or a season launch and no writer on the team.
You still need someone to answer fact questions quickly, or batches wait.
You add new products every week and have a merchandiser who can edit drafts.
Quality depends on your team following the style guide, so a monthly spot check helps.
A few hero products deserve careful long-form copy and the rest need clear, consistent basics.
You need a simple rule for which products get which treatment.
Four legs of one relay,about 6 weeks, start to finish.
Each leg is sized by how long it usually takes. Watch the baton go round, or tap a leg to jump there.
Four things that trip a project,and the fix we fit instead.
Each fuse is a mistake we see often. Watch it blow and get replaced, or tap a fuse to read the fix.
Publishing AI copy without a human check
Have a person verify every fact and claim against the product sheet before a draft goes live.
Using the supplier's description on every channel
Write your own copy from your facts, since duplicated text helps neither shoppers nor search results.
Describing products as eco-friendly or natural without proof
Use specific, provable statements and check environmental or health claims with your adviser.
Keeping product facts only in the writer's head
Store facts in a shared sheet so any writer, tool or marketplace template works from the same source.
Four factors,four corners of your project.
Each corner grows when that factor is on the larger side. The outline is your project's footprint, and the quote follows it.
A compact project. The smallest footprint for your quote.
Mostly compact, with one area that needs more work.
A balanced build. Half the factors on each side.
A larger build. Most areas need extra work and time.
The full footprint. Every factor on the larger side.
Product content questions,answered plainly.
Search the answers. If yours is missing, ask us on the call.
Cost & timeHow long does it take to write a whole catalogue?
A collection of a few dozen products usually takes 2 weeks including the style guide. Thousands of SKUs take 4 to 6 weeks in batches, and the main factor is how quickly product facts arrive from your team.
Cost & timeWhat changes the price of writing product content at scale?
The number of products, how much copy each one needs, how many marketplace versions you want and whether you need Indian languages. We send a fixed quote within 48 hours once we see a sample of your product sheet.
Getting startedDoes Google penalise AI-written product descriptions?
Google's published guidance focuses on whether content is helpful and accurate for people, regardless of how it was produced. Thin or copied text is the bigger risk. That is why every draft is built from your facts and edited by a person.
Getting startedWhat claims do we need to be careful about?
Health, cure or therapeutic claims, organic, natural, eco-friendly and handmade claims all need evidence or may fall under specific rules, including the 2024 greenwashing guidelines and food or cosmetics regulations. We flag these during editing, and you should check them with your adviser before publishing.
Getting startedDo product descriptions need Legal Metrology details?
Packaged goods sold online are expected to show declarations such as MRP, net quantity, country of origin and manufacturer or importer details. These are usually shown as structured fields beside the description. We make sure the copy never contradicts them, and your adviser should confirm what your products require.
OwnershipWho owns the copy?
You do. All approved copy, the style guide and the fact sheets are yours to use on any channel. The AI tools we use do not get rights over your content.
In IndiaCan you write in Hindi or other Indian languages?
Yes. We draft from the same fact sheet and have a native speaker edit each language version, because direct machine translation often reads awkwardly. Your store then shows the right version to each shopper.
Getting startedWhat happens when we add new products after the project?
Your team can follow the same fact sheet and style guide with the AI drafting step we set up. On a care plan we can also edit new batches each month and spot check older pages for drift.
Works well alongside,from the same industry kit.
Describe every product clearly and honestly
Send us five product pages you are unhappy with, and we will show you a better version on a free 30-minute call.