/on WhatsApp
We connect your store to the WhatsApp Business Platform so customers get order, COD and delivery messages where they already chat. Your team answers questions from one shared inbox, and marketing goes only to people who said yes.
↓Each order clips approved message slips onto the rail as it moves; marketing waits for a yes
WhatsApp commerce,explained without jargon.
What is WhatsApp commerce for an online store?
One idea at a time. Each sheet lays over the last, so the picture builds up. Tap a number to jump.
It is like the shop assistant who calls to say your tailored blazer is ready, except it happens for every order without anyone picking up a phone.
It means your store sends and receives WhatsApp messages automatically through Meta's official business platform, instead of someone typing from a phone.
When an order is placed, shipped or out for delivery, the customer gets a message built from a pre-approved template.
Customers can reply, ask about sizes or even browse a catalogue and order inside the chat.
Every business-started message needs the customer's permission and an approved template, and Meta charges per message by category.
Picture a business like yours,in three frames.
A typical situation, not a client story. The line in each frame goes from tangled to straight as the work is done.
A Surat saree brand with too many refused COD parcels
Heard yourself say this?Count how many fit.
Five things owners tell us before a project like this starts. Every one you recognise adds a tally mark.
Tap the lines you have said this year.
One fits. Worth a short call to see if WhatsApp commerce is the right fix.
Two fit. A short call will tell you whether to do this now or later.
Three fit. This is probably worth planning soon.
Four fit. You are losing time to this already.
All five. This page was written for you.
Six parts,all handed over to you.
Your WhatsApp commerce work is made of these six parts. The comb lights each one in turn; tap a cell to read it.
Platform account and verified number
Setup of your WhatsApp Business Platform account in your Meta Business portfolio, a dedicated number, display name approval and business verification guidance.
Message templates approved by Meta
Utility templates for order confirmation, COD confirmation, dispatch, delivery and returns, and marketing templates for cart reminders and drops, written and submitted for approval.
COD confirmation flow
A message asking COD buyers to confirm the order and address with a button tap, with unconfirmed orders held or cancelled by rules you choose before they ship.
Store and courier triggers
Events from Shopify or WooCommerce and your shipping aggregator, such as Shiprocket, that send the right template at each stage of the order.
Opt-in capture and records
A clear consent checkbox at checkout and on forms, stored with time and source, plus an easy way for customers to stop marketing messages.
Shared team inbox
One inbox where several team members can reply to customers within the service window, with order details shown beside each chat.
- Platform account and verified number
- Message templates approved by Meta
- COD confirmation flow
- Store and courier triggers
- Opt-in capture and records
- Shared team inbox
The question we hear most:A provider app or a direct Cloud API setup?
The board turns through each option. Tap one to hold it and read the trade-off.
You want a ready inbox, Shopify plug-in and campaign tools that your team can use without a developer.
You pay the provider's monthly fee on top of Meta's message charges, and you work within their features.
You have custom flows, an ERP or high volume and want messages built into your own systems.
You need development to build and maintain the inbox and logic, so it suits brands with ongoing tech support.
Four legs of one relay,about 4 weeks, start to finish.
Each leg is sized by how long it usually takes. Watch the baton go round, or tap a leg to jump there.
Four things that trip a project,and the fix we fit instead.
Each fuse is a mistake we see often. Watch it blow and get replaced, or tap a fuse to read the fix.
Uploading a purchased phone list for broadcasts
Message only customers who opted in, because Meta can restrict numbers that get blocked or reported often.
Writing promotions as utility templates
Keep offers in marketing templates, since Meta reviews categories and can reclassify or reject misfiled ones.
Moving the founder's personal number to the API without a plan
Use a dedicated number or plan the migration carefully, because a number on the platform no longer works in the normal app.
Sending a message at every tiny order event
Pick the few moments customers care about, such as confirmation, dispatch, out for delivery and delivered.
Four factors,four corners of your project.
Each corner grows when that factor is on the larger side. The outline is your project's footprint, and the quote follows it.
A compact project. The smallest footprint for your quote.
Mostly compact, with one area that needs more work.
A balanced build. Half the factors on each side.
A larger build. Most areas need extra work and time.
The full footprint. Every factor on the larger side.
WhatsApp commerce questions,answered plainly.
Search the answers. If yours is missing, ask us on the call.
Cost & timeHow long does WhatsApp commerce take to set up?
Usually 2 to 4 weeks. The part outside our control is Meta's business verification and template approval, which can take from a few hours to several days. We start writing templates in week 1 so approvals do not hold up the build.
Cost & timeWhat will it cost to run?
There are three parts: our setup fee, any provider subscription and Meta's per-message charges, which differ by template category and change from time to time. Meta and provider charges are paid by you directly. We estimate monthly message volume with you so you can plan for it.
Getting startedDo customers have to opt in?
Yes. Meta requires permission before you start a conversation with a customer, and the DPDP Act expects clear, specific consent for using personal data. We add a plain checkbox at checkout and record when and where each customer agreed. Please confirm your consent notice with your adviser.
Getting startedCan customers place orders inside WhatsApp?
Yes. You can share a catalogue synced from your store, customers can build a cart in the chat, and payment can happen through a link or in-chat payment options available in India. Many brands start by linking to the store checkout and add in-chat ordering later.
Getting startedCan we still use WhatsApp on our phone?
A number connected to the Business Platform cannot also be used in the regular WhatsApp or WhatsApp Business app in the usual way. That is why we usually recommend a dedicated number, and your team replies from a shared inbox on phone or desktop.
OwnershipWho owns the account and the chat history?
The WhatsApp account sits in your Meta Business portfolio, and the number is yours. If you use a provider app, we make sure you can export chats and contacts and switch provider later.
Getting startedWill we get the green tick?
Verified badges are decided by Meta based on its own criteria and are never guaranteed. We help you complete business verification and a full profile, which is what every account needs anyway.
Getting startedWho looks after WhatsApp templates and order flows once they are live?
We watch template performance, quality ratings and blocks for the first weeks and adjust wording. On a care plan we also add seasonal templates, update triggers when your store or courier changes, and reply to support requests within one working day.
Works well alongside,from the same industry kit.
Meet your customers where they already chat
Share your monthly orders and how many are COD, and we will map the messages worth sending on a free 30-minute call.