/page by page
We set up GA4, Tag Manager and Search Console so every enquiry, call tap and WhatsApp click is recorded with its source. Then we build one dashboard that answers the questions you actually ask.
↓Every enquiry is a coin. Before tracking they all land in "direct"; after setup each one drops into the channel that brought it
Analytics,explained without jargon.
What does an analytics setup involve?
One idea at a time. Each sheet lays over the last, so the picture builds up. Tap a number to jump.
It is like putting a counter at each door of your shop and asking every customer which signboard brought them in.
Analytics tools record what visitors do on your website, but only if you tell them which actions matter.
A proper setup defines key events, such as a form submitted, a call button tapped or a purchase made, and sends them reliably to GA4.
Search Console adds the view from Google's side, showing which searches led to your pages.
Together they show where enquiries come from and which pages produce them.
Heard yourself say this?Count how many fit.
Five things owners tell us before a project like this starts. Every one you recognise adds a tally mark.
Tap the lines you have said this year.
One fits. Worth a short call to see if Analytics is the right fix.
Two fit. A short call will tell you whether to do this now or later.
Three fit. This is probably worth planning soon.
Four fit. You are losing time to this already.
All five. This page was written for you.
Six parts,all handed over to you.
Your Analytics work is made of these six parts. The comb lights each one in turn; tap a cell to read it.
Tracking plan
A document listing each business action to measure, the event name, parameters and where it fires, agreed with you before any tag is added.
GA4 and Tag Manager configuration
Clean properties and containers owned by your company, with key events, cross-domain settings and internal traffic filtered out.
Enquiry tracking
Reliable events for form submissions, phone taps, WhatsApp clicks, chat starts and bookings, tested on mobile and desktop.
Consent handling
A consent banner and Google Consent Mode set up where needed, with a clear privacy notice that matches what you actually collect.
Search Console linking
Domain-level verification, sitemap submission and the link to GA4, so search queries can be seen alongside on-site behaviour.
Decision dashboard
A Looker Studio dashboard with enquiries by channel, landing page and month, built for the owner's weekly check.
- Tracking plan
- GA4 and Tag Manager configuration
- Enquiry tracking
- Consent handling
- Search Console linking
- Decision dashboard
Four legs of one relay,about 3 weeks, start to finish.
Each leg is sized by how long it usually takes. Watch the baton go round, or tap a leg to jump there.
The question we hear most:Client-side tags or server-side tracking?
The board turns through each option. Tap one to hold it and read the trade-off.
You run a typical business website and need accurate enquiry and channel data at low running cost.
Some visits are missed due to ad blockers and browser privacy features.
You spend heavily on ads, run a large store, or want more control over what data is sent to third parties.
It needs a cloud server with a monthly cost and more setup and maintenance.
Four factors,four corners of your project.
Each corner grows when that factor is on the larger side. The outline is your project's footprint, and the quote follows it.
A compact project. The smallest footprint for your quote.
Mostly compact, with one area that needs more work.
A balanced build. Half the factors on each side.
A larger build. Most areas need extra work and time.
The full footprint. Every factor on the larger side.
Picture a business like yours,in three frames.
A typical situation, not a client story. The line in each frame goes from tangled to straight as the work is done.
A Nagpur interior design studio running ads and SEO
Four things that trip a project,and the fix we fit instead.
Each fuse is a mistake we see often. Watch it blow and get replaced, or tap a fuse to read the fix.
Tracking every click and calling it insight
We track the handful of actions that relate to revenue, so reports stay readable.
Setting up GA4 under an agency's account
Properties are created in your company's account, with agencies added as users.
Counting the same lead twice
We test each event to stop thank-you page reloads and double form handlers from inflating numbers.
Leaving data retention at the default
We set retention to the maximum your GA4 property allows so year-on-year comparisons stay possible.
Analytics questions,answered plainly.
Search the answers. If yours is missing, ask us on the call.
Cost & timeHow long does an analytics setup take?
A typical business site takes one to two weeks, including testing. Sites with booking engines, payments or several domains take longer. The dashboard is usually ready a week after tracking goes live, once there is data to show.
Cost & timeWhat does it cost?
Cost depends on the number of actions to track, how many domains and tools are involved, and whether you need CRM matching or server-side tagging. GA4, Tag Manager, Search Console and Looker Studio are free to use at normal business volumes.
Getting startedCan you track WhatsApp and phone enquiries?
We can track taps on WhatsApp and call buttons on your site. Calls made from your Business Profile appear in its performance data. For full call tracking with recordings and sources, a call tracking service can be added.
In IndiaDo we need a cookie banner in India?
The DPDP Act requires clear notice and consent for processing personal data, and its rules are being phased in. If you serve visitors in Europe or the UK, stricter consent rules apply. We set up consent handling to suit your audience. Check with your adviser on the exact obligations.
OwnershipWho owns the accounts and data?
Your company owns GA4, Tag Manager, Search Console and the dashboard. We work as invited users, and you can remove our access at any time.
Getting startedWhy does GA4 show different numbers from our CRM?
Analytics misses some visits due to blockers and consent choices, and a lead may visit several times before enquiring. The CRM is the record of truth for leads. We help you reconcile the two so trends line up.
Getting startedCan our Shopify or WooCommerce store be included?
Yes. Purchase and checkout events can be sent to GA4 through the platform's integrations or Tag Manager, and we check that order values and refunds are recorded correctly.
Getting startedWhat happens after setup?
Tracking breaks when sites change, so we recheck key events monthly on a plan and after every major release. We also add events when you launch new forms, tools or campaigns.
Works well alongside,from the same practice.
See which pages bring paying customers
Share read access to your GA4 and we will list what it is missing today.