/read your prices
We add schema.org markup to your page templates so search engines can read key facts like price, stock, ratings, address and event dates without guessing. Every type is validated and kept in step with what visitors see on the page.
JSON-LD in the page
↓A label maker tags each fact on the page so search engines read it without guessing. Each loop is a different page type
Structured data,explained without jargon.
What is structured data?
One idea at a time. Each sheet lays over the last, so the picture builds up. Tap a number to jump.
It is like filling in a standard form at a counter instead of handing over a letter and hoping the clerk finds the important bits.
Structured data is a small block of code on a page, usually in a format called JSON-LD, that labels important facts.
It tells search engines that this number is the price, this text is the opening time, and this name is the author.
Google uses some types to show rich results, such as product prices and review stars in search.
Markup makes a page eligible for these features, though Google decides when to show them.
Heard yourself say this?Count how many fit.
Five things owners tell us before a project like this starts. Every one you recognise adds a tally mark.
Tap the lines you have said this year.
One fits. Worth a short call to see if Structured data is the right fix.
Two fit. A short call will tell you whether to do this now or later.
Three fit. This is probably worth planning soon.
Four fit. You are losing time to this already.
All five. This page was written for you.
Six parts,all handed over to you.
Your Structured data work is made of these six parts. The comb lights each one in turn; tap a cell to read it.
Markup audit
A review of existing markup from themes and plugins, listing errors, conflicts, duplicate blocks and types Google no longer supports for rich results.
Schema plan per template
A map of which types belong on which templates, such as Product and Offer on product pages or LocalBusiness on branch pages.
JSON-LD implementation
Markup generated from your live data so prices, stock and dates stay accurate automatically when they change.
Organisation and site identity
Organization markup with your logo, official name, contact points and social profiles, which helps Google connect your brand details.
Validation records
Results from the Rich Results Test and Schema Markup Validator for a sample of each template, kept as a reference.
Search Console monitoring
Regular checks of the enhancement reports for new errors after site updates, with fixes applied promptly.
- Markup audit
- Schema plan per template
- JSON-LD implementation
- Organisation and site identity
- Validation records
- Search Console monitoring
Four legs of one relay,about 3 weeks, start to finish.
Each leg is sized by how long it usually takes. Watch the baton go round, or tap a leg to jump there.
The question we hear most:Plugin-generated markup or custom JSON-LD?
The board turns through each option. Tap one to hold it and read the trade-off.
You run a standard WordPress or Shopify setup and the plugin already outputs correct basic types.
Plugins can produce generic or conflicting markup, and customising it is limited.
You need accurate product variants, multiple branches, events or jobs pulled from your own database.
Template changes need a developer, so markup must be kept in mind during redesigns.
Four factors,four corners of your project.
Each corner grows when that factor is on the larger side. The outline is your project's footprint, and the quote follows it.
A compact project. The smallest footprint for your quote.
Mostly compact, with one area that needs more work.
A balanced build. Half the factors on each side.
A larger build. Most areas need extra work and time.
The full footprint. Every factor on the larger side.
Picture a business like yours,in three frames.
A typical situation, not a client story. The line in each frame goes from tangled to straight as the work is done.
A Kochi spice exporter selling online in India and abroad
Four things that trip a project,and the fix we fit instead.
Each fuse is a mistake we see often. Watch it blow and get replaced, or tap a fuse to read the fix.
Marking up content visitors cannot see
Google requires markup to match visible page content, so we generate it from the same data that renders the page.
Adding review stars to your own business pages
Self-serving reviews for your own organisation are not eligible for star snippets, so we use review markup only where it qualifies.
Relying on FAQ markup for extra space in results
Google now shows FAQ rich results only for a small set of well-known authoritative sites, so we spend effort elsewhere.
Setting and forgetting
Redesigns and plugin updates often break markup, so we monitor the reports after every release.
Structured data questions,answered plainly.
Search the answers. If yours is missing, ask us on the call.
Getting startedWill structured data improve our rankings?
Google says structured data helps it understand pages and makes them eligible for rich results, but it is not a general ranking boost. Rich results can make your listing more informative, which may help people choose it.
Getting startedWhich types are worth adding in 2026?
For most businesses: Organization, LocalBusiness, Product with offers, Article, BreadcrumbList, Event and JobPosting where relevant. Google has retired or limited several rich result types in recent years, so we check its current search gallery before recommending any type.
Cost & timeHow long does it take and what does it cost?
A small site can be done in about a week. Stores with variants or sites with many templates take longer. Cost depends mostly on the number of templates and how complex the underlying data is.
Getting startedCan you add it to Shopify?
Yes. Most Shopify themes output basic Product markup, which we review and extend through the theme code for details like variants, shipping and returns.
Getting startedWhy did our review stars disappear?
Common reasons are markup errors after a site update, review markup on page types that no longer qualify, or Google choosing not to show stars for that query. We check the markup and Search Console reports to find the cause.
OwnershipWho owns the markup?
It lives in your theme or codebase, which you own. We document which fields feed each type so your developer can maintain it.
Getting startedDoes structured data help with AI search features?
Structured data helps search systems understand facts on your page, which supports all search features. Google has said there is no special markup required to appear in AI Overviews.
Getting startedWhat happens after implementation?
We monitor Search Console enhancement reports and recheck markup after site changes. New templates, such as an events page, get markup as part of their build.
Works well alongside,from the same practice.
Are you in AI answers?
Type what you do and where. See which customer questions name you, who gets named instead, and what to fix first.
Label your facts so search can read them
Send us a product or service page and we will show which structured data it is missing.