Google Ads, Email and WhatsApp Campaigns | WebCrea

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Search & growth · Campaign setup

We set up Google Ads, email and WhatsApp campaigns on a measured foundation, with conversion tracking and landing pages in place before any money is spent. You own every account, and you can run them yourself or keep us on to manage them.

Talk to us about this →What you receive

Example accountSmile Arc Dental

↓Real searches flow in. Negative keywords bounce the wrong ones before you pay for them. Each loop is a different business

In plain words

Campaign setup,explained without jargon.

What does campaign setup cover?

One idea at a time. Each sheet lays over the last, so the picture builds up. Tap a number to jump.

Think of it like this

It is like laying the pipes and fitting meters before turning on the water, so you know where every litre goes.

01 / 04

Campaign setup is the groundwork that decides whether paid and owned channels bring results or burn money.

02 / 04

For Google Ads that means account structure, keywords, negative keywords, ads, landing pages and conversion tracking.

03 / 04

For email and WhatsApp it means consent-based lists, approved templates, sensible frequency and links that are tracked.

04 / 04

A well-built setup makes it easy to see which campaigns pay for themselves.

Signs you need it

Heard yourself say this?Count how many fit.

Five things owners tell us before a project like this starts. Every one you recognise adds a tally mark.

Your tally0of 5

Tap the lines you have said this year.

What you receive

Six parts,all handed over to you.

Your Campaign setup work is made of these six parts. The comb lights each one in turn; tap a cell to read it.

Campaign setup

Part 01 of 06

Google Ads account structure

Campaigns and ad groups organised by service and location, with keyword match types, negative keyword lists and budgets set per campaign.

Google Ads account structure
Conversion tracking
Landing page review
Email sequences
WhatsApp templates and broadcasts
Launch report

How it runs

Four legs of one relay,about 4 weeks, start to finish.

Each leg is sized by how long it usually takes. Watch the baton go round, or tap a leg to jump there.

Leg 1 of 4Week 1Set up measurement

The decision

The question we hear most:Search campaigns or Performance Max?

The board turns through each option. Tap one to hold it and read the trade-off.

Option 1Search campaigns

You want control over which searches trigger your ads and need clear visibility of search terms.

Option 2Performance Max

You run a store with a good product feed and solid conversion data across Search, YouTube, Display and Maps.

Option 3Both, carefully separated

You want Search for core high-intent terms and Performance Max for wider product reach.

Option 1Search campaigns

You want control over which searches trigger your ads and need clear visibility of search terms.

Option 2Performance Max

You run a store with a good product feed and solid conversion data across Search, YouTube, Display and Maps.

Option 3Both, carefully separated

You want Search for core high-intent terms and Performance Max for wider product reach.

Option 1Search campaigns

You want control over which searches trigger your ads and need clear visibility of search terms.

Option 2Performance Max

You run a store with a good product feed and solid conversion data across Search, YouTube, Display and Maps.

Option 3Both, carefully separated

You want Search for core high-intent terms and Performance Max for wider product reach.

Option 1Search campaigns

You want control over which searches trigger your ads and need clear visibility of search terms.

Option 2Performance Max

You run a store with a good product feed and solid conversion data across Search, YouTube, Display and Maps.

Option 3Both, carefully separated

You want Search for core high-intent terms and Performance Max for wider product reach.

Option 1Search campaigns

You want control over which searches trigger your ads and need clear visibility of search terms.

Option 2Performance Max

You run a store with a good product feed and solid conversion data across Search, YouTube, Display and Maps.

Option 3Both, carefully separated

You want Search for core high-intent terms and Performance Max for wider product reach.

Option 1Search campaigns

You want control over which searches trigger your ads and need clear visibility of search terms.

Option 2Performance Max

You run a store with a good product feed and solid conversion data across Search, YouTube, Display and Maps.

Option 3Both, carefully separated

You want Search for core high-intent terms and Performance Max for wider product reach.

Option 1Search campaigns

You want control over which searches trigger your ads and need clear visibility of search terms.

Option 2Performance Max

You run a store with a good product feed and solid conversion data across Search, YouTube, Display and Maps.

Option 3Both, carefully separated

You want Search for core high-intent terms and Performance Max for wider product reach.

Option 1Search campaigns

You want control over which searches trigger your ads and need clear visibility of search terms.

Option 2Performance Max

You run a store with a good product feed and solid conversion data across Search, YouTube, Display and Maps.

Option 3Both, carefully separated

You want Search for core high-intent terms and Performance Max for wider product reach.

Pick this when

You want control over which searches trigger your ads and need clear visibility of search terms.

The trade-off

Reach is limited to Google Search, and management takes more hands-on time.

What shapes the quote

Four factors,four corners of your project.

Each corner grows when that factor is on the larger side. The outline is your project's footprint, and the quote follows it.

Footprint

A compact project. The smallest footprint for your quote.

An example

Picture a business like yours,in three frames.

A typical situation, not a client story. The line in each frame goes from tangled to straight as the work is done.

A Gurugram pest control company with seasonal demand

Common mistakes

Four things that trip a project,and the fix we fit instead.

Each fuse is a mistake we see often. Watch it blow and get replaced, or tap a fuse to read the fix.

Trips when

Launching ads before tracking works

How we avoid it

Without conversions, Google optimises for clicks, so tracking always comes first.

Campaign setup questions,answered plainly.

Search the answers. If yours is missing, ask us on the call.

Getting startedHow much should we spend on Google Ads?

It depends on competition for your searches, the area you serve and what a customer is worth to you. We estimate a sensible starting budget from keyword data and adjust after the first weeks of real results. Ad spend is paid directly by you to Google.

Cost & timeWhat does campaign setup cost?

Setup cost depends on the number of channels, campaigns and landing pages. Ongoing management, if you want it, is a separate monthly fee based on the number of campaigns and channels, kept apart from your ad spend.

Getting startedHow fast do ads bring enquiries?

Search ads can bring enquiries within days of launch. The first few weeks are a learning period where we cut wasted spend and refine targeting, so cost per lead usually improves after that.

OwnershipWho owns the ad and messaging accounts?

You do. Google Ads, your email platform and the WhatsApp Business account are opened in your company's name, with us as users.

Getting startedHow does WhatsApp marketing work legally?

Meta requires opt-in before you send marketing templates and charges per message by category. Indian telecom and data rules also apply to commercial messages. We collect clear opt-in and honour opt-outs. Check with your adviser on your specific obligations.

Getting startedDoes running ads help our SEO?

Google states that ads do not affect organic rankings. Ads and SEO help each other indirectly, because ad search-term data shows which queries bring customers and informs your content plan.

Getting startedCan you set up email so it does not land in spam?

We set up SPF, DKIM and DMARC on your domain, which major mailbox providers now expect from bulk senders. We also include easy unsubscribe and keep lists clean.

Getting startedDo you keep running the campaigns once they are live?

You choose. We can keep managing and tuning campaigns monthly, or hand over with a written guide and a call to show your team how to run them.

Keep exploring

Works well alongside,from the same practice.

Part ofSearch & growthSee the full Search & growth page →

GA4, Search Console, eventsAnalyticsRead more →More enquiries per visitConversion optimisationRead more →Maps and Google BusinessLocal SEORead more →

Also in Search & growthContent strategy Programmatic pages Structured data Technical SEO

Next step

Spend on campaigns you can measure

Share your current ad account or customer list setup and we will show what to fix before spending more.

Start your project →How we work →