/into enquiries
We study how visitors move through your pages, find where they hesitate or leave, and fix the causes one by one. Each change is measured against real enquiries or orders, so you keep what helps and undo what does not.
↓Visitors cross your site like stepping stones. Find the wobbly stone, fix it, then measure. Some changes get undone
Conversion optimisation,explained without jargon.
What is conversion optimisation?
One idea at a time. Each sheet lays over the last, so the picture builds up. Tap a number to jump.
It is like watching where customers in your shop put items down and walk out, then fixing that aisle.
Conversion optimisation is the practice of getting more of your existing visitors to take the action you want, such as calling, booking or buying.
It starts by finding the steps where people drop away, using analytics, session recordings and conversations with your sales team.
Then specific fixes are made, like shorter forms, clearer prices or a visible WhatsApp option.
Results are compared before and after, or in a split test when traffic is high enough.
Heard yourself say this?Count how many fit.
Five things owners tell us before a project like this starts. Every one you recognise adds a tally mark.
Tap the lines you have said this year.
One fits. Worth a short call to see if Conversion optimisation is the right fix.
Two fit. A short call will tell you whether to do this now or later.
Three fit. This is probably worth planning soon.
Four fit. You are losing time to this already.
All five. This page was written for you.
Six parts,all handed over to you.
Your Conversion optimisation work is made of these six parts. The comb lights each one in turn; tap a cell to read it.
Funnel analysis
A step-by-step view of your main journey, such as landing page to form to thank-you, showing where the largest share of visitors leave.
Session recording review
Notes from watching anonymised recordings in a tool like Microsoft Clarity, highlighting rage clicks, dead ends and confusing elements.
Hypothesis list
A ranked list of specific changes, each with the problem it addresses, the evidence behind it and how we will measure it.
Implemented changes
Page, form and checkout changes built on your site, starting with the ones that need least effort for the likely gain.
Test results log
A record of each change with dates, before and after numbers and our honest reading of whether it helped.
Mobile and speed fixes
Fixes to mobile layout, tap targets and slow elements that stop visitors on phones from completing an action.
- Funnel analysis
- Session recording review
- Hypothesis list
- Implemented changes
- Test results log
- Mobile and speed fixes
Four legs of one relay,about 3 months to get going.
Each leg is sized by how long it usually takes. Watch the baton go round, or tap a leg to jump there.
The question we hear most:Split testing or before-and-after changes?
The board turns through each option. Tap one to hold it and read the trade-off.
Your page gets enough visits and conversions each week to tell a real difference from chance within a few weeks.
Low-traffic pages may take months to reach a clear result.
Traffic is modest and the fix addresses an obvious problem, such as a broken mobile form.
Seasonal swings and campaigns can blur the result, so we read it cautiously.
Four factors,four corners of your project.
Each corner grows when that factor is on the larger side. The outline is your project's footprint, and the quote follows it.
A compact project. The smallest footprint for your quote.
Mostly compact, with one area that needs more work.
A balanced build. Half the factors on each side.
A larger build. Most areas need extra work and time.
The full footprint. Every factor on the larger side.
Picture a business like yours,in three frames.
A typical situation, not a client story. The line in each frame goes from tangled to straight as the work is done.
A Mysuru yoga retreat taking online bookings
Four things that trip a project,and the fix we fit instead.
Each fuse is a mistake we see often. Watch it blow and get replaced, or tap a fuse to read the fix.
Copying a change that worked for another site
We test changes on your audience, since what works for one business can fail for another.
Calling a test after a few days
We let tests run long enough to cover weekday and weekend patterns before deciding.
Hiding prices to force enquiries
Showing at least a price range often brings better-qualified leads, and we test it where you are unsure.
Changing five things at once
One change at a time tells you which one made the difference.
Conversion optimisation questions,answered plainly.
Search the answers. If yours is missing, ask us on the call.
Getting startedHow much traffic do we need for conversion optimisation?
Any site can benefit from fixing obvious problems like broken forms or slow mobile pages. Formal split testing needs enough conversions each week to reach a reliable answer, so low-traffic sites rely more on research-led fixes.
Cost & timeHow long before we see a difference?
Clear fixes can show an effect within weeks. Split tests usually run two to four weeks or more each. We report every month, including tests that made no difference.
Cost & timeWhat does it cost?
It depends on how many journeys we work on, how much development each change needs and whether we run formal tests. We agree a monthly scope after the first diagnosis.
Getting startedWill changes affect our SEO?
Done carefully, no. Google's guidance on testing says to avoid cloaking, use temporary redirects for test variants and keep tests no longer than needed. We follow those rules.
Getting startedDo session recordings respect privacy?
We configure tools to mask form inputs and personal fields by default and mention the tool in your privacy notice. Check with your adviser on DPDP Act requirements for your business.
Getting startedCan you improve our Shopify checkout?
Shopify limits checkout changes on standard plans, but much can be improved before checkout, such as cart, shipping clarity, COD and UPI messaging, and trust signals. Shopify Plus allows more checkout customisation through its extensions.
OwnershipWho owns the test results and tools?
Testing and recording tools are set up in your company's accounts. The results log and all changes belong to you.
Getting startedWhat happens when we stop?
The winning changes stay on your site. You keep the full log of what was tried and learned, which helps your team or a future agency avoid repeating tests.
Works well alongside,from the same practice.
Get more from the visitors you already have
Tell us your main enquiry page and we will point out where visitors are most likely giving up.