/buyers look for
We find the questions your customers type into Google and plan pages that answer them with your first-hand experience. Your experts supply the knowledge, we shape it into clear pages, and nothing is published just to fill a calendar.
↓Real buyer questions land on the board by intent. Each loop is a different business with different questions
Content strategy,explained without jargon.
What is an SEO content strategy?
One idea at a time. Each sheet lays over the last, so the picture builds up. Tap a number to jump.
It is like stocking a shop based on what customers keep asking for, instead of what the supplier happened to send.
It is a plan for which pages your site needs, in what order, and what each must contain to be the most useful answer for a searcher.
It starts from what people actually search for and what your business genuinely knows.
Each page has one main purpose, and pages link to each other so readers and Google can follow a topic in depth.
Old pages are updated or merged instead of being left to go stale.
Heard yourself say this?Count how many fit.
Five things owners tell us before a project like this starts. Every one you recognise adds a tally mark.
Tap the lines you have said this year.
One fits. Worth a short call to see if Content strategy is the right fix.
Two fit. A short call will tell you whether to do this now or later.
Three fit. This is probably worth planning soon.
Four fit. You are losing time to this already.
All five. This page was written for you.
Six parts,all handed over to you.
Your Content strategy work is made of these six parts. The comb lights each one in turn; tap a cell to read it.
Search demand research
Queries grouped by intent, from early questions to ready-to-buy searches, with notes on what currently ranks and where it falls short.
Content audit
Every existing page marked to keep, improve, merge or remove, based on traffic, accuracy and overlap with other pages.
Topic map
A structure of main service pages and supporting guides, showing how they link to each other and to your contact or booking step.
Page briefs
One brief per page covering the reader's question, the answer outline, facts to verify, the expert to interview and the next step offered.
Written and edited pages
Pages drafted from expert interviews and your material, edited for clarity, with author details and dates shown.
Refresh schedule
A calendar for reviewing pages whose facts change, such as prices, regulations or product ranges.
- Search demand research
- Content audit
- Topic map
- Page briefs
- Written and edited pages
- Refresh schedule
Four legs of one relay,about 3 months to get going.
Each leg is sized by how long it usually takes. Watch the baton go round, or tap a leg to jump there.
The question we hear most:Fewer in-depth pages or more short posts?
The board turns through each option. Tap one to hold it and read the trade-off.
Your buyers make considered decisions, such as choosing a contractor, clinic or B2B supplier, and need detail.
Each page takes longer because it needs expert input and verification.
Customers ask many narrow, factual questions that need quick, direct replies.
Short pages risk overlapping each other, so they need careful planning and linking.
Four factors,four corners of your project.
Each corner grows when that factor is on the larger side. The outline is your project's footprint, and the quote follows it.
A compact project. The smallest footprint for your quote.
Mostly compact, with one area that needs more work.
A balanced build. Half the factors on each side.
A larger build. Most areas need extra work and time.
The full footprint. Every factor on the larger side.
Picture a business like yours,in three frames.
A typical situation, not a client story. The line in each frame goes from tangled to straight as the work is done.
An Ahmedabad solar installer competing with national brands
Four things that trip a project,and the fix we fit instead.
Each fuse is a mistake we see often. Watch it blow and get replaced, or tap a fuse to read the fix.
Writing for keywords instead of readers
Each brief starts from the reader's question and what would fully answer it.
Publishing many similar posts on one topic
We combine overlapping posts into one stronger page and redirect the rest.
Hiding who wrote the content
Showing the author and their real experience helps readers judge trustworthiness.
Never updating old pages
A refresh schedule keeps facts, prices and rules current.
Content strategy questions,answered plainly.
Search the answers. If yours is missing, ask us on the call.
Getting startedHow soon will new content bring visitors?
New pages usually take weeks to months to settle in search, depending on competition and your site's existing reputation for the topic. Improvements to existing pages often show sooner. We report impressions and clicks per page so you can see early movement.
Cost & timeWhat does a content plan cost?
The plan itself is a fixed piece of work. Ongoing cost depends on how many pages a month you want and how specialised they are. Technical subjects needing expert review take more time per page.
OwnershipWho owns the content?
You own all published content, briefs and research. Pages are published under your brand with your experts named as authors where appropriate.
Getting startedDo you write it, or do we?
Usually we write from recorded interviews with your experts, and they check the draft. If your team prefers to write, we provide briefs and edit their drafts.
Getting startedHow do you follow Google's guidance on helpful content?
We aim for pages that show first-hand experience, answer the question fully and are written for people first. Google's own self-assessment questions on helpful content are part of our editing checklist.
Getting startedDo you use AI to write?
AI can help with research summaries and first outlines, but your expertise and our editing make up the substance of each page. We do not publish unedited AI text.
Getting startedCan content help us appear in AI answers on Google?
Google says the same practices that help pages in regular search apply to AI features such as AI Overviews. Clear, well-structured, accurate pages are the best preparation, and there is no separate trick for it.
Getting startedWhat happens after the first quarter?
We review which pages are gaining impressions and enquiries, update the topic map and plan the next set. Pages that underperform are improved or merged.
Works well alongside,from the same practice.
Answer the questions your buyers already ask
Send us the five questions your sales team hears most and we will show how each could become a page.