/worth paying for
We design the screens your customers see and tap, with type, colour, imagery and spacing that signal quality. Every layout is ready for real content and for the phones your buyers actually own.
↓Each loop designs a different screen: style routes, type and spacing, breakpoints, then button states
UI & visual design,explained without jargon.
What is UI and visual design?
One idea at a time. Each sheet lays over the last, so the picture builds up. Tap a number to jump.
It is the shopfitting of your digital store, from the signboard to the shelf labels.
UI design is the look and layout of every screen: where buttons sit, how text reads and how one page leads to the next.
Visual design adds the finish, such as typefaces, colour, photography style and icons.
Together they decide whether a visitor trusts you in the first few seconds.
Good UI also makes your developers' job easier because every detail is specified.
Picture a business like yours,in three frames.
A typical situation, not a client story. The line in each frame goes from tangled to straight as the work is done.
A Bengaluru wealth advisory firm whose site looked dated
Heard yourself say this?Count how many fit.
Five things owners tell us before a project like this starts. Every one you recognise adds a tally mark.
Tap the lines you have said this year.
One fits. Worth a short call to see if UI & visual design is the right fix.
Two fit. A short call will tell you whether to do this now or later.
Three fit. This is probably worth planning soon.
Four fit. You are losing time to this already.
All five. This page was written for you.
Six parts,all handed over to you.
Your UI & visual design work is made of these six parts. The comb lights each one in turn; tap a cell to read it.
Visual direction boards
Two or three distinct style routes shown on a real screen of your product. You pick one before we design the rest.
Final screens for every breakpoint
Each key page designed for small phones, tablets and wide desktops. We test at 360 pixels wide because that is common on Android in India.
Interaction states
Hover, pressed, disabled, loading, error and success states for every control. Developers never have to invent what a failed form looks like.
Typography and colour guide
A type scale, colour palette with contrast checks and rules for Indian scripts if you use them. It lives as Figma styles and variables.
Icon and illustration set
A consistent icon set and, if needed, spot illustrations in one style. Files are exported as SVG for crisp display at any size.
Developer-ready handoff
Screens marked ready in Figma Dev Mode with spacing, sizes and exportable assets. We add notes wherever behaviour is not obvious from the picture.
- Visual direction boards
- Final screens for every breakpoint
- Interaction states
- Typography and colour guide
- Icon and illustration set
- Developer-ready handoff
The question we hear most:Custom design or a refined template?
The board turns through each option. Tap one to hold it and read the trade-off.
You need to launch quickly on Shopify or WordPress and your budget is modest.
It will look clean and professional, though competitors may use a similar layout.
Your brand competes on look and feel, or your product has screens no template covers.
It takes longer and costs more to design and build, and the result is entirely yours.
Four legs of one relay,about 6 weeks, start to finish.
Each leg is sized by how long it usually takes. Watch the baton go round, or tap a leg to jump there.
Four things that trip a project,and the fix we fit instead.
Each fuse is a mistake we see often. Watch it blow and get replaced, or tap a fuse to read the fix.
Designing with lorem ipsum and perfect photos
We design with your real text and images so long product names and odd photo shapes are handled before launch.
Approving designs only on a large monitor
We share every review on a phone link first, since most of your visitors will see it there.
Using light grey text because it looks elegant
We check every text colour against WCAG contrast ratios so it stays readable outdoors and on cheap screens.
Picking fonts that lack Indian script support
We choose families such as Noto or Mukta that pair well across Latin and Indic scripts when you need both.
Four factors,four corners of your project.
Each corner grows when that factor is on the larger side. The outline is your project's footprint, and the quote follows it.
A compact project. The smallest footprint for your quote.
Mostly compact, with one area that needs more work.
A balanced build. Half the factors on each side.
A larger build. Most areas need extra work and time.
The full footprint. Every factor on the larger side.
UI & visual design questions,answered plainly.
Search the answers. If yours is missing, ask us on the call.
Cost & timeHow long does UI design take and what drives the cost?
A marketing site with eight to ten templates usually takes two to three weeks. An app with many screens and states takes four to six. Cost follows the number of unique layouts, asset needs and languages, and we price it per screen template after seeing your sitemap.
Getting startedDo I get the Figma source files?
Yes. Files are created in or transferred to your Figma workspace, with all components, styles and assets. You can edit them or hand them to any designer later.
Getting startedCan you design for an existing brand?
Yes. We work within your logo, colours and fonts, and extend them where gaps exist, for example by adding a neutral grey scale or an error colour. We flag any brand colour that fails contrast so you can decide how to handle it.
Getting startedWill the design work on low-end Android phones?
We design from a 360-pixel-wide frame upward and keep images and effects light. We also avoid layouts that rely on hover or very thin fonts, which perform poorly on budget screens.
In IndiaCan you design in Hindi or regional languages?
Yes. Indic scripts need more line height and often run longer than English, so we design separate checks for each language. A fluent speaker on your side should review the final text.
Getting startedHow many rounds of changes do we get?
Two rounds on the style direction and two on the full screen set are included. Extra rounds are quoted before we start them.
Getting startedDo you buy fonts and stock images for us?
We recommend free, open-licence fonts where they fit. If a paid font or stock image is better, we tell you the licence cost and it is bought in your company's name.
Getting startedWhat happens after the screens are approved?
Your developers build from Dev Mode, or our build team takes over directly. During the build we review a staging link against the designs and mark visual differences to fix.
Works well alongside,from the same practice.
Make your product look as good as it is. We'll design every screen with care.
Send us your current site or app link, and we will share first impressions on our call.